Articles on: Monetization

How to Offer Free Trial on Subscriptions?

Providing subscription products to employers is a great way to help your job board generate consistent revenue. To encourage employers to opt-in for subscriptions, you can consider offering them a free trial so they can test it out before committing to a payment.

How to Add a Free Trial to Your Subscriptions?



In the Products section, when selecting the Subscription product type, you will also see the Trial Period field, where you can set the number of days for the free trial of that product:



After setting the free trial period and publishing the product, employers can subscribe and use it for free for the specified number of days.

If you do not want to offer a free trial, you can keep the "Trial Period" field empty

How Can an Employer Subscribe to the Free Trial?



Similar to other products, employers can start their free trial by clicking on the CTA button of your subscription product on the pricing page:



During checkout, employers must add payment details to start the free trial and the system will inform them that no charge will be made until the trial ends:



After an Employer Subscribes to a Free Trial



Once the employer signs up for a free trial, they will be able to use all the features included in the subscription product such as post jobs, access resume database, and be featured on the homepage.



3 days before the end of the free trial, employers will receive an automated email reminding them that the trial is ending soon and a charge will be made.

Canceling a Subscription During the Free Trial



Employers have the option to cancel their subscription during the free trial, they can do this by navigating to the My Products section and clicking on the Actions dropdown next to the subscription product, and then Cancel Subscription:



Once canceled, the employer will receive an automated email informing them of the immediate cancellation, and they will no longer be able to use the features offered in the subscription product.



Subscribing After a Free Trial



If the employer does not cancel the subscription during the free trial, the system will automatically charge the payment method on file once the trial ends and activate the subscription. They can then continue using the features available in the product.



How to Track Subscriptions?



To track subscriptions, navigate to Monetization > Subscriptions in your dashboard, where you can filter and view all subscriptions types, as well as the total revenue generated per subscription.



FAQ



Can an employer use the free trial more than once?


No, once an employer subscribes to a free trial for a product, they cannot re-subscribe to the free trial for that product, but they can still purchase it immediately.

If an employer cancels a free trial, what happens to the jobs they posted?


Any jobs an employer posted during the free trial will remain active after they cancel the free trial. You can manually reject the jobs or the employer from the admin dashboard if you no longer want them to stay active.

Can we offer coupons on subscriptions products with free trial?


Yes, the coupon will be applied once the employer starts the free trial, and the discounted amount will be charged when their free trial ends.

What happens if we set the free trial to 3 days or less?


If the free trial is three days or shorter, employers will immediately receive the 'Subscription Trial Is Ending' email upon signing up, as it is set to be triggered three days before the trial ends.

Updated on: 04/06/2024

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